Unlock the True Power of ChatGPT for Content Marketing

5 Pro Tips to boost your productivity as a content creator.

ChatGPT is stupid.

If you make generic questions, it will come up with the same old answers and bring nothing new to the table.

But that’s the limit of chatbots with artificial intelligence — if you are not specific, they are useless. And even when they are useful, they won’t share any high-level knowledge if you don’t know how to ask for it.

So here are five pro tips to unlock the true power of ChatGPT for content marketing. But first, why is ChatGPT so prudent?

Why is ChatGPT so prudent?

Suppose you are one of ChatGPT’s developers. And you could share with people valuable information they ignore. If they ask you how the software works, you have two options.

• You could give them a complete answer. In this case, most people will ignore you because they can’t follow the logic. And only a few will listen.
• Or you could give them the most straightforward answer. Almost everybody will listen to you because they want to gather easy pills to share with their peers. And you could build an audience.

Now, suppose you want to become relevant, which is the goal of any algorithm. Which choice will you make?

I bet on the second one.

So why would ChatGPT share information that might bore you if you are not specific enough to ask for it? It doesn’t make sense. And it will always prefer simple answers that satisfy most people.

Yet, you can unlock the true power of ChatGPT for content marketing if you use these five pro tips.

1 — How to outline an article.

Since its release, every content creator has used ChatGPT to outline or write articles.

But if you only ask for an outline, a list of topics is the only thing you will get. And you could even create some good content from there. Maybe even successful. But you won’t share anything new. And you cannot ask the same question many times because you will get similar answers.

So how can you improve the prompt to get better answers?

• Add target information. Every piece of content should aim at someone. Otherwise, it will fail. So add information about your target in the prompt. And ChatGPT will use it to create a customized outline.
• Add length information. Sometimes, you have length limitations to respect. And you can give ChatGPT information about that too. For example, you could ask for an article that has five paragraphs at most.
• Ask for a description for each point. If you don’t, you will only get a list of paragraph titles and their contents without any links. So ask ChatGPT to provide you with a short description for each point.
• Give titles to each paragraph. The titles guide your audience to the next step. And they need to be adequate to attract them from one section to the other.
• Seo headlines. After you outline the article, you can also research SEO-optimized headlines. It will help you start with the perfect mindset to write content that doesn’t diverge from its target.

2 — How to build an audience persona.

Successful content creators know the value of good audience personas. But if you never built one, your first ones might suck.

A piece of content should always have a target. But often, talking to an audience is harder than to a single person. So you can build an audience persona that summarizes the problems of your niche.

An audience persona simplifies your ideas and helps you engage with more people. You will use simpler words and sentences as if you were talking to someone. And you will feel less public speaking anxiety.

ChatGPT can help you build effective audience personas if you ask the right questions.

• Start with a simple prompt to build an audience persona. For example, ask for an audience persona for a part-time content creator. Remember that you can add specifics later. ChatGPT works with chats, so it will remember everything you asked in previous prompts.
• Ask for your audience persona’s name, age, city, and job. It will help ChatGPT understand the background of the person and their struggles.
• You can also add this information if you need a niche sharing the same country, age, or job.

• But the most important steps are goals and motivators. Once you have the demographics, you should investigate the interests of your audience persona. For example, which are its triggers, fears, pain points, goals, and life expectations?
• And finally, you can ask ChatGPT how you could help that specific audience persona. In this step, you can understand what you can do for them and what kind of content you want to create.

3 — How to write promotional tweets.

You could create promotional tweets with simple prompts. The name of an article or a short description is enough. However, ChatGPT will never write genuine tweets, and people will notice. So you can’t simply copy and paste whatever it says.

Every time you write something for your public, you should never generate it with AI tools and leave it as it is. You want to edit it. Otherwise, it will sound artificial and false. And you will lose your audience.

But you can use AI as an inspirational tool and rewrite the results for your public.

Sometimes, I use AI to generate a few tweets to promote my articles and edit them to make them funnier. Or I might remove parts of the tweet that mimic classic promotional style. So everything that tries to catch attention too much.

If you generate promotional tweets with ChatGPT, take care of three things:

• Add personal experience the chatbot ignores. It will help you connect with your audience.
• Remove classic promotional sentences or slang. Most of those things don’t work anymore. But they worked in the past. So ChatGPT will use them anyway.
• Link the tweet to an emotion. Always try to empathize with your target when you write a tweet. Artificial intelligence often cannot do it. But you can.

4 — How to edit and research paragraphs.

Sometimes, your content might look stale without any turning points. It seems like you kept using the same formula over every paragraph. And you might have lost the attention of your audience.

But you can use ChatGPT to rewrite parts of your text and see what it suggests to improve your piece.

Usually, asking to rewrite is enough. Reading the new version of your paragraph should help you find solutions to improve your piece. But you can also target specific needs.

• If your article is hard to read, ask ChatGPT to improve readability. It will make your sentence shorter and more linear.
• You could also ask for a happier, sadder, or even more serious tone.
• Or you could gather data and do research. Raw data has the potential to convince people of what you are saying. But if you cannot find it, why don’t you ask AI?

5 — How to make a content plan.

New content creators usually struggle to create and stick to a plan. They want to discuss too many things without focusing on a specific niche. And since they don’t deal with precise topics, most people won’t follow them.

But ChatGPT can create a plan for you and provide content prompts you could exploit for a while. You must only pick a topic, target an audience, and then ask for a content plan.

Simple content plans are effective at the beginning. But as you understand which niche to target, you can add complexity to your questions.

Pick an audience persona and create content plans suited to its personality and needs. Ask ChatGPT what your target likes, its pain points, and even its demographics. And it could help you build a more efficient content plan that you could do by yourself.

Final Thoughts

ChatGPT is stupid if you use it wrong.

If you ask simple questions, you will get simple answers. Artificial intelligence doesn’t know who is making the questions. So it gives solutions based on your level of engagement.

But if you add more information and specificity, it can become helpful. And there are at least five ways ChatGPT could help you improve your content.

• Outline an article.
• Build audience personas.
• Write promotional tweets.
• Rewrite parts of the text.
• And make content plans.

And using the tips in the article, you could unlock the true power of ChatGPT for content marketing.

Cover photo by Brooke Cagle on Unsplash for Unlock the True Power of ChatGPT for Content Marketing with these 5 Pro Tips.