How to use the 300 Content Pieces Rule to show off your work
You never know when your content will explode in virality. You can expect it someway down the road, but it is impossible to foresee when.
Creating content online is a job that starts slow and escalates fast. So it doesn’t matter how much you struggle to find the perfect formula that will attract niches and communities. Without momentum, you will remain undiscovered. And if people don’t consume your content, the uncertainty will cause you pain and frustration. You will lose motivation and may even leave content creation a few months before reaching success.
One Healthy Way To Gain Momentum
Tracking goals and progress is one of the healthier ways to remain motivated when nobody consumes your content. But most content creators focus their goals on the views and money they make instead of the amount of content they produce.
If nobody sees your content, it doesn’t mean it sucks. It means your posts got lost in the backlog of the Internet. So instead of focusing on receiving more views, produce more content to promote and show off your qualities as a creator.
But goals are not enough — you also need boundaries.
You must set a time limit to work towards your goal. And if you don’t achieve it, you can decide where what to do next. If it is worth continuing, or if you should stop. You cannot allow your daily mood to influence big decisions like this. And one healthy way to gain momentum by defining your goals and boundaries is to use the 300 content pieces rule.
What Is the 300 Content Pieces Rule and Why Does It Work?
The 300 Content Pieces Rule is one healthy and straightforward way to gain momentum with your content.
You only need to set a fixed amount of content to produce, 300 pieces in this case, and ignore all your daily mood swings until you reach it.
But why does it work?
It may be enough content.
First, 300 pieces may be enough content to track your progress. It took me over two years to write about 130 articles. But it takes many years to transform a side hustle or a passion into a job. So if your final goal is to work with content creation, invest at least 5–6 years of your life.
The 300 Content Pieces Rule can be a good approximation for people who write weekly articles. But even if you take some breaks, you can still achieve your goal in under five years.
It allows you to ignore motivation.
If you set goals based on things you don’t control, you will lose motivation.
- First, you could fail to meet the expected results.
- So you will start comparing yourself with others.
- And then, your insecurities will grow stronger until you give up.
But if you set the goal of writing 300 content pieces, you cannot fail. The objective depends purely on yourself. You don’t need any motivation. And if you keep working, you will reach it.
It helps and forces you to improve.
You can’t rely on your first content pieces. And if you look at them after a while, you will hate them.
But with the 300 Rule, you will have plenty of time to improve your craft and reach a decent level.
- In the first 100 pieces, focus on improving your craft.
- From 100 to 200 pieces, focus on promoting it.
- And in the last 100 pieces, focus on building a community and growing your audience.
Also, writing so much will make you understand the topic you want to discuss.
Perhaps, in the beginning, you will try a couple of fascinating topics. But after 300 pieces, only those that absorbed you the most will remain.
It simplifies planning and scheduling.
You don’t need to create complex planning or scheduling systems with the 300 content pieces rule. Once you understand when you want to achieve the goal, the pieces will distribute accordingly.
For example, you must write weekly articles to finish in six years. But if you wish to finish faster, you can increase publication rates.
You can reach your goal in only three years if you publish twice a week. Yet it requires a firmer commitment.
It makes you build a portfolio.
Writing 300 pieces also allows you to build a strong portfolio.
Not everything you create will be good. Honestly, you will hate most of the pieces and never want to see them again. But a few of them you will love. And they are the perfect fit for a strong portfolio you can show your clients to gain their trust.
Also, a diversified portfolio doesn’t only attract new clients but also a bigger audience. You will reach more people if you discuss many topics and create good content around them.
It inspires other people.
Nothing inspires more than succeeding with your forces and teaching people how you did it.
Never giving up inspires people who dream about their future. And if you put your own experience into your content, they will empathize with you and appreciate your work more.
Yet, control your egocentrism and try not to boast too much. Sharing your results can help, but humility remains the key to success in these environments. Otherwise, your audience will envy you, and their appreciation will vanish.
How To Use the 300 Content Pieces Rule
The 300 Content Pieces Rule should have convinced you by now. Its simplicity and benefits are perfect for beginners and affirmed content creators who want to improve their consistency.
So if you want to start using it, here are three things you should care about:
1 — Publishing Rate
First, define your publishing rate. You need to know how much you want to create weekly or daily, so you can understand how much it will take to reach your goal.
Perhaps you realize you don’t have time to publish once a week, so you need to increase your speed. Or maybe you can’t create three pieces a week, so you need to settle for longer goals.
The publishing rate should consider productivity and eagerness to finish whatever the situation. High productivity pays with shorter goals, while comfort pays with more free time.
2 — Starting and Finishing Date
Second, set the starting and finishing date. Otherwise, your goal may crumble under either of these two conditions:
- You don’t pick a starting date, so you may procrastinate and never start working on your project.
- You don’t decide on a finishing date, so you may skip creating content and build a bad habit of not working when you don’t feel motivated. You can adjust your finishing date if you need it. But too many adjustments are a symptom of bad work ethics.
3 — The Publication Dates
Besides the publishing rate, which gives you an idea of how much you should work, you also need fixed publication dates.
Deadlines keep us organized and motivated to keep working. And you need to feel the pressure of the publication date to work consistently. Otherwise, you will delay your commitments without realizing how much time you are losing on your roadmap.
Download and print the infographic below to track your progress with the 300 content pieces rule. Or you can also download the planning system and many more infographics by joining The Challenge right now.
The 300 Content Pieces Rule is one healthy way to gain momentum with your content and reach various people. And after creating 300 pieces, you will understand online marketing and how it works better.
If you create 20 pieces and then give up, you will never find out the potential you might have reached. But if you make 300, you have plenty of time to experiment, learn, and grow an audience. And you may have the possibility to transform your content creation side hustle into a job or decide to do something else.
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Cover photo by Vaibhav Kashyap from Pexels for one healthy way to gain momentum with your content.