4 simple principles I use to create content for my niche.
Content creation has a colossal flaw — you need to specialize.
No matter how good your writing or article is. If you don’t concentrate on a topic, you lose.
Readers love to find specialized writers that give them excessive data about a topic, so they can deepen their knowledge in one shot. And once you convince them, if you do, they put you in the field of your topic and use you as a knowledge resource only for that subject.
Creative content creation, however, suffers from these marketing requirements. And most writers, myself included, don’t want to write the one-hundred-and-twenty-ninth article about content creation.
I want to give you information that I find enchanting, and you didn’t even imagine before reading my piece. I want to surprise you and guide your interest towards other mindsets. So here is how I plan to create content for my niche and still write whatever I want, and how you can do it.
The 4 principles I use to create content for my niche.
I use many strategies to write whatever I want, even after choosing a specific niche like content creation. The first strategy makes me relate everything to my target niche. So even when I talk about productivity, I still link it to writing, at least in the introduction.
With the second strategy, I use the 80/20 principle to split my content between what I write for my niche and what I write for myself. So 80% of my articles refer to content creation, while 20% talk about many unrelated topics like personal finance, side hustling, or even healthy lifestyles.
The third strategy allows me to write everything I want by making examples that include my niche directly. So even if I am talking about topics far from content creation, I still link them somehow.
And the fourth strategy deals with my schedule. I write many articles a week, but I make sure to publish a minimum about my niche, so people can recognize and categorize me for what they think I am.
But let’s discuss those strategies more in-depth and learn how to create content for your niche and still write whatever you want.
1 — Relate everything to your niche.
Relating everything to my niche is the crucial principle of my strategy. It doesn’t matter what I am talking about — it has to deal with content creation at some level.
To do that, I build a content creation map that helps me link any catchy topic to my main focus. So if I need some support, I can use the map to find a connection. And although my content map generates most of my ideas, sometimes I use other inspirational triggers to widen my offer.
For example, every time I find an article I enjoy reading on my favorite platforms, I take a few notes to write one myself. Then, I organize them in my idea journal and link them to my map, so it is easier to check them later.
Other times, I use fascinating perspectives that bounce out in discussions with friends. It is harder to link this kind of article to my map, but I still force research, as if I have to find a hidden treasure. And most times, I dig it up.
No matter which is the idea that brings me to the article, I always find a relationship thanks to my content map. And if I don’t, I question myself on the worthiness of the idea.
Is it relevant? Do I need to write about this topic? Will my readers ever find that interesting?
Many times, something I found fascinating became dull on second thought. And even if I keep boring ideas because they could flourish later, I never write an article about them until that happens.
2 — Split content to satisfy your niche.
Writers don’t have a muse anymore — they have a god. And that god is their niche.
Since I decided to write, I never forgot about my readers because they spend their time reading me. And even if I don’t want to be categorized as the self-improvement author, or the content creation author, I respect my niche. So I try my best to give them what they desire.
This respect, however, comes with its consequences. And sometimes I want to write about other topics because I believe in them, and I know you could find them interesting too. So I split my content into two parts: 80% of it refers to my niche, and the other 20% to anything else.
I doubt the Pareto principle, but I have loved the concept since I first read about it. So I decided to use those percentages to split my content because it gives me the idea of a fascinating balance. But that does not forbid you to try out other ratios. Perhaps a 70/30, which is reasonable for the reader. Or even a 60/40, even if a little disrespectful.
Choose one ration, and stick to it — at least for publication. You can write twenty articles in a row about a topic that doesn’t concern your niche. But make sure you already have those eighty articles ready to publish in between them.
Your readers will appreciate something fresh occasionally but don’t force them. Getting back their trust is a nightmare compared to keeping them interested.
3 — Make examples that link to your main topic.
Another great strategy that can boost your game is linking even those unrelated topics to your niche through examples. It is an easy shortcut, and it works.
Many times, I write about self-improvement. It is what I like the most after content creation. But improving yourself and writing masterful content have little things in common, and they are always the same.
So instead of reusing the same links and boring my readers, I make them examples of content creation using concepts from self-improvement. For example — here it comes — if I am writing about productivity, I explain it using daily words counters and written articles. I don’t tell my readers I finished my work in one hour instead of two, but how I wrote an article in twenty minutes instead of forty.
Making examples, however, is not always enough to keep my readers interested. I also need to give them reliable proof sustaining my claims.
So each time I make an example, I have two possibilities. The first is to test it, so I am sure it works (which I usually do). And the second is to gamble, but gambling is dangerous in such a competitive environment.
4 — Schedule your articles with precision.
I will never stop blathering about the importance of a strict schedule. If you can’t make a schedule and stick to it, you better quit.
Some writers go through creative phases — at least I know I do. And writing about a topic I explored in every possible way becomes a burden sometimes. So I wish to evade my niche requirements and follow my heart and passion. But I need to be wise with my choices.
Yet I discovered how scheduling could save my passion. And if I schedule my articles keeping in mind the expectations of my niche, I can never lose them. Therefore, I care to post something they will appreciate, and I always respect the 80/20 rule over a month. So if I have to publish ten articles, eight of them will deal with content creation.
To be a writer implies becoming a strategist and fighting a perpetual war against grammar monsters, adverbs, creativity, and expectations. To create content for your niche is even worse. Sometimes you win the battle and deliver articles your audience wants to read. But other times, your job becomes troublesome, and you have to break the 80/20 rule because you ran out of examples and links to put in your articles.
No matter how many strategies I build to strengthen my articles, there will always be an unsatisfied reader, exploited idea, or mispositioned column. But that is part of the game.
I didn’t want to become a writer because it was easy. And a year later, I can confirm it is not.
I wanted to become a writer because writing good articles fills me with satisfaction I never found somewhere else. It has its flaws — too many, you may say — but it also has its advantages.
Which are they?
Well, if you still don’t know them, it is probably too late.
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Cover photo by Karolina Grabowska from Pexels.